Faraday’s is Saving the Family Jewels

Faraday’s are a men’s underwear brand designed with an electromagnetic frequency (EMF)-deflecting cage that protects men’s privates from fertility harming EMFs.In the 1700’s Benjamin Franklin discovered that, when protected by outer materials such as aluminum, an object could also be protected from EMFs. Fast forward a good 300+ years and this fact inspired the concept for Faraday’s Cage, an underwear pouch made up of silver mesh that reflects EMFs. It was Faraday’s founder Antonio Matos own experiences with electromagnetic sensitivity that led to his curiosity about the subject while at university.   

Back in the 3G days while studying social entrepreneurship at Columbia University, Matos noticed that he could sense when his phone was just about to ping, which got him interested in how, exactly, wireless tech could be affecting his body.

“Columbia Scientist Dr. Martin Pall, a pioneer on EMFs and health, directed us to the science, showing harm to the most sensitive and vulnerable areas of the body: the male testes,” Matos explains. While the effects of radiation are seemingly invisible, they are certainly pervasive as evidenced by a rise in neuro-cognitive issues in children and adults. Additionally, with men placing their phones in their gym shorts and women in their yoga pants, fanny packs, and bras, it’s no wonder infertility is at an all-time high. Matos began searching for a suitable fabric that could provide protection, and even ended up stumbling upon some alarming facts like the CIA using conductive fabrics for monitoring the body and cybersecurity. After plenty of research, the budding entrepreneur found a supplier who would help him develop his own carbon-positive bamboo fabric for Faraday’s which would not only block a wide range of EMF (including today’s extra strong 5G), but also be super soft, functional, and environmentally friendly.Today, he sells them online for men and boys at $25 a pair, and even offers a free 10-day trial period, as he’s confident his customers will have positive results. While we’ve become a bit more cautious about the proximity of tech to our bodies, we have to ask ourselves what aren’t we thinking about that we should in terms of radiative exposures? “What’s coming after 5G?” Matos urges us to consider, before mentioning that certain venture capitalists are going as far as to research and develop embedding electronics into our brains for (supposed) optimization purposes. “As more advanced technologies become increasingly embedded into the environment (and our bodies), it’s worth rethinking what ‘health’ actually means and taking precautionary action in deciding what exposures we really want. In the meantime, it’s best to protect from known harmful exposures, seek helpful exposures, and view new technologies with healthy levels of skepticism, especially with regards to their social and environmental impacts.”Just as the research of male tests have shown to reduce previously accumulated biological damage from EMF, Matos suspects the same might be true for female areas as well, and is opening up a beta testing group later this year for a women’s product. Potential testers can sign-up on their website. Christine Dionese, co-founder of flavor ID is an integrative, epigenetic health and food therapy specialist, as well as a wellness, lifestyle, and food writer. She has dedicated her career to helping others understand the science of happiness and its powerful effects on everyday human health by harnessing the power of the epigenetic landscape. Check out her podcast with the fullest, Well Examined.